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Bizoids and the beautiful: Inside the Birdcage at Derby Day 2023

It may have lacked the star wattage of its now-distant glory years, but Derby Day at Flemington’s birdcage still attracted corporates for the perch.

Myriam Robin and Mark Di Stefano

No matter what Daniel Andrews threw at it, Melbourne still knows how to party.

Derby Day at Flemington on Saturday was a typically lavish affair, participating sponsors sparing no expense as they wined, dined and pampered their guests parallel to the racetrack in what’s long been dubbed the Birdcage’s millionaire’s row.

Sarah Peatling (left) celebrates Riff Rocket winning back-to-back Victoria Derby races with Katelyn McDonald, the wife of winning jockey James McDonald. Arsineh Houspian

But something was different. We couldn’t quite put our finger on it, until we remembered Julie Bishop, that perennial racegoer who bridged the worlds of high fashion and politics and who could be relied on every year to sartorially outdo herself. On Derby Day, she was posting about her lunch with shoe designer Jimmy Choo. And, alas, it wasn’t at Flemington.

Derby Day marks the start of Flemington’s Melbourne Cup Carnival. Crowds were slightly up on last year, but down on 2019. In the decade to the pandemic, crowds above or near 90,000 were common on the Saturday. This year, merely 73,000 punters turned up.

The Victoria Racing Club argues it is intentionally lowering attendance. But few think the experience has improved for it. Whether it’s the under 40s going woke on horse racing, or the irrepressible march of Peter V’Landys, Victorian racing is showing (more) worrying signs of decline.

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Tabcorp chairman Bruce Akhurst and CEO Adam Rytenskild survey the betting giant’s marquee. Arsineh Houspian

This year we spotted fewer corporate power players. The range of sponsors bothering with a marquee appears down too. Though those that did pay for the privilege seemed determined to deliver on pomp and pageantry.

Blackstone’s real estate king Chris Tynan runs the show at Crown. Arsineh Houspian

Having taken several years occupying the other end of the straight, Crown was on Saturday settling into its tent-pole role in the Birdcage, its three-story enclosure distinguished by its superb racetrack views along with the presence of an elevator (no mean feat in what is, after all, a lavishly decorated demountable). Amidst a crowd of high rollers and famous faces, Blackstone real estate boss Chris Tynan surveyed what he was paying for, while Crown chief Ciaran Carruthers kept an eye on the horses next to new Grand Prix CEO Travis Auld.

Victorian parliamentarian Luba Grigorovitch and BGH Capital’s Ben Gray at the Crown marquee. Arsineh Houspian

Deputy premier Ben Carroll was deep in conversation with Lindsay Fox’s right-hand man Ari Suss. Mining wheeler and dealer Tolga Kumova was downstairs with wife and actress Natassia Halabi, not far from defamation lawyer Justin Quill.

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Crown’s second level could’ve been a Today Show set, Karl Stefanovic and Sarah Abdo being regularly approached by giddy fans for selfies, who paid no attention at all to Nine chief Mike Sneesby (also nearby).

Upstairs on the roof terrace, BGH Capital’s Ben Gray and Victorian politician wife Luba Grigorovitch caught up with former Victorian politician Phil Dalidakis (giving his tweeting thumbs a rest) not far from shadow attorney-general and former opposition leader Michael O’Brien.

For the highly-regulated Tabcorp, race week is key to the accumulation of both earnings and political capital. And while other operators might have stolen a march on younger customers, we can report that Tabcorp’s chairman Bruce Akhurst and CEO Adam Rytenskild are still big with the political bloc.

Popping in to say hello on Saturday were Skills and Training Minister Brendan O’Connor, House Speaker Milton Dick, Labor-affiliated lobbyists Ryan Liddell and Evan Moorhead and Maurice Blackburn’s Michael Cooney. Bill Shorten and Bridget McKenzie, we hear, were late scratchings. Flemington is of course part of Shorten’s electorate, which is why he always reminds everyone Derby Day is basically a constituency meeting. But not this year.

Luke Sayers looking for new recruits, with three-time premiership winner Tom Hawkins at Penfolds’ marquee.  Arsineh Houspian

This was a Labor-heavy room in which Liberal powerbroker Michael Kroger rather stuck out (no wonder he was so interested in his form guide).

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Also in residence were ING chief Mel Evans and former Australian cricket captain Michael Clarke, fresh from a TV appearance where he refused to discuss a rather momentous night in Noosa. Pup stayed in the Tabcorp kennel for the majority of the day, which is fair enough given he’s a salaried employee. The former cricketer hosts a show on a radio station owned by the big green giant.

Later, Harvey Norman’s Gerry Harvey and wife Katie Page popped into Tabcorp with the Herald & Weekly Times’ Penny Fowler. Hallelujah! A billionaire! Sure it was Gerry the Grump, but gee, we’ll take what we can get.

Restaurateur Chris Lucas with Scanlan & Theodore’s creative director, Gary Theodore. Arsineh Houspian

Slightly back from the main action, Penfolds’ was the place to be if you wanted free Grange (who wouldn’t). Ex-PwC chief Luke Sayers, a virtual Houdini, set up camp around the queue, knocking back rose with Gruen panellist and ad man Russel Howcroft (who he keeps on retainer) and consigliere Sammy Kumar.

The Penfolds balcony sagged under the weight of AFL tall men placing bets on iPhones and passing around vapes like schoolboys. Among the group was Geelong veterans Joel Selwood and Tom Hawkins and slick husband-wife team Buddy Franklin and Jesinta Campbell.

Slaloming around the tall timbers were The Age editor Patrick Elligett, racing scion Tom Waterhouse and Luxury Escapes founder Adam Schwab.

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By the time the Derby rolled around everyone in Penfolds was riding Riff Rocket home, the winning jockey’s wife Katelyn McDonald screaming with PR maven Sarah Peatling for James McDonald down the straight.

Further along the row, Schweppes’ edible bubbles attracted yet more footy players, including star Magpies Nick Daicos, Mason Cox (without his shades), Tom Mitchell and Isaac Quaynor, who are now stretching the definition of a Mad Monday.

Mining entreprenuer Tolga Kumova with actress wife Natassia Halabi. Arsineh Houspian

Champagne maker Mumm was putting on a party, Melbourne business figures guzzling on the fizzy stuff. Restaurater Chris Lucas was so deep in conversation with the likes of Scanlon & Theodore’s Gary Theodore, Vida Glow co-founder Kieran Lahey, property marketer James Cooper and Peter Andrews from fancy meat wholesaler Haverick Meats you’d think they were cooking up a deal just off the dance-floor. New restaurant lads?

Loud speaker: Crossbencher Jacqui Lambie with House of Representatives Speaker Milton Dick. Arsineh Houspian

Furphy’s tent, appropriately, resembled nothing so much as a pub, and hosted the requisite gaggle of publicans whose combined net worth (by some estimates) sat around $5 billion.

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Cherry Bar owner James Young was one of many men to break the dress code, chatting to restaurateur Jason McConnell. Four Seasons condoms heir Michael Porter popped by with new husband Billy Mitchell (back from their society wedding in Lake Como).

The non-teal portion of the cross-bench was well-represented by both Jacqui Lambie and Ralph Babet, though the latter seemed to spend as much time in the enclosure as outside it, puffing on a cigar. One (sorta) publican not at Furphy: Public Hospitality Group’s Jon Adgemis, though we did spot him outside.

Tabcorp director David Gallop closely watching the runners with former Australian cricket captain Michael Clarke. Arsineh Houspian

Our spies inside the Lexus marquee reported few we haven’t already mentioned, aside from Matt Damon and Alessandra Ambrosio. But we couldn’t verify that, because something this column wrote years ago has apparently offended the marquee’s organisers, who barred us entry. We can’t for the life of us remember what it was.

A row back from the track was a preponderance of paid pop-up bars, regular racegoers (that is, those partying on their own dime) paying a premium to enjoy the day somewhat sheltered from the crush. It’s more democratic, but far less exclusive.

If the Birdcage was a Qantas terminal, we’d say half of it has morphed from the Chairman’s Lounge into the regular Business Lounge, where one can just buy their way in. It’s nice, and millionaire’s row still goes all out, but it isn’t quite the same.

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Parade of publicans: Cherry Bar’s James Young and San Telmo’s Jason McConnell let loose in the Furphy marquee. Arsineh Houspian

AFL great Buddy Franklin cut a swath dressed in all black in the Penfolds enclosure of the Birdcage. Arsineh Houspian

On the other end of the scale, the Victoria Racing Club has also put an end to the car-boot picnics popular with many members, to make space for various paid entertainment precincts. It’s a revenue-raising exercise, members and their guests being milked for all they’re worth.

It’s hard to imagine that in 2019 no less a drawcard than Taylor Swift was scheduled to play the Melbourne Cup. She pulled out (for “logistical” reasons) after animal rights groups kicked up a stink.

This year the Cup is spruiking Irish crooners The Corrs and Gen X superstar Mel C, otherwise known as Sporty Spice. Both were absolutely massive … in 1997.

Serious business: Liberal powerbroker Michael Kroger consults his form guide.  Arsineh Houspian

Myriam Robin is Rear Window editor based in the Melbourne newsroom. A Rear Window columnist since 2017, she previously reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com

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